Case 01 · Boutique Brand Agency
From referral-led to retained.
The Situation
A fifteen-person brand agency in its eleventh year. Revenue was strong but lumpy: two anchor clients drove sixty percent of fees, and the founder was the firm’s only seller. New work arrived via referral, then disappeared in the months between projects.
What Privvy Did
- A pricing architecture that converted project work into retained quarterly engagements.
- A proposal language that closed at higher fees with shorter cycles.
- A pipeline cadence that did not require the founder in every conversation.
- A retention model with quarterly client reviews and explicit renewal moments.
The Result
Within twelve weeks, retained revenue grew from twenty-eight to fifty-one percent of the book. The founder went from running every active sale to closing the final ten percent of the deals that mattered most.